Oh hey there! I’m Claudia Espinoza-Farfan

I go by my design Alter-Ego ‘lil C racha’ as I ​add my own ‘little kick’ towards my creative ​endeavours. I would categorise myself as a ​freelance creative, within my final semester ​of University (woo hoo!)

At Swinburne, I study Graphic Design with a ​Major in Photo media, so I have a knack for ​creative direction & photography, as I would ​describe as my ‘bread & butter’.

In terms of professional experience I’ve done ​some advertising posters for Lovey Patisserie ​Cafe, which I currently work Part-Time as the ​Doncaster stores Supervisor.

Graphic Design

I create Illustrations and Marketing Posters ​through personal commissions & apply my ​University knowledge among digital & ​physical print publications,

Photography & Videography

I have captured a variety of digital media ​through a lens. I have shot small studio ​videos to fun TikTok's, with my overall ​favourite production being studio ​Photoshoots.

Creative Direction

I have styled, curated and applied stylistic ​visions among personal shoots to create ​immersive media.

Creatively directed portraits taken in studio. Playing with ​Harsh lighting to depict a ‘femme fatale’ insect, inspired ​by Thierry Mugler SS 1997. In contrast with soft lighting, ​an incorporation of flowers, playing with a hypnotic effect.

Photography & Publication

A few layouts collected from a project focusing on the ​myth of the ‘Banshee’. Using creative directed ​photographs personally taken in studio and on location. ​Then carefully curated into an art book layout.

Branding

A reinterpretation of the Doctor Martens branding. Taking ​direct inspiration of its German roots and witty response ​of having to ‘break into your docs’, with the name Hél ​Breaker (Heel breaker). Also focusing more on the stamp ​it had made as part of Punk culture in the 1970s.

A personal creative project on how I would approach a ​‘Platypus Shoes’ advertisement campaign. Focusing on ​Timberlands with it’s urban market, Vans with it’s new ​interpretation of an old classic and Doctor Martens with ​it’s market for the alternative.

Recent Client Work

Creating a joint banner that can be used individually that ​represents Lovey Patisserie and X-Playground as a joint ​business. Taking inspiration from the more popular ​products that they sell to create a cohesive yet ​individualistic, branding collateral.